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Foundation
Digital Marketing Course for Beginners (Foundation, 30 Classes)
A digital marketing course for beginners that starts from zero. 30 classes over 2 months, plain-language teaching, AI tools built in and a mini project you can show.
FoundationCourse
Rs 35,000Fee for the programme
30Classes over 2 months
MiniProject and certificate
OnlineOffline or hybrid
Who it is for
Is this digital marketing course for beginners right for you?
Foundation assumes no prior knowledge. If you can use a smartphone and are curious about how businesses grow online, you can start.
Students and fresh graduates
Add a practical skill to your degree and learn what employers expect from marketing roles.
Working professionals
Understand digital marketing before you switch roles or lead a team that uses it.
Business owners
Know what your agency or team is doing, and do the basics yourself.
Career explorers
Not sure if marketing is for you? Foundation helps you test the field in two months.
Freelancers and creators
Learn how to package skills, attract clients and show results.
Homemakers and returners
Learn a flexible skill that you can use from home.
We designed the Foundation programme for people who want clarity before commitment. In two months you learn how every channel works, how they connect and which one you want to go deeper into. If you decide to continue, you can step up to the Advanced programme and your learning carries forward.
If you are still comparing options, our courses page shows how Foundation and Advanced differ, and our fees page lists every price.
What you learn
What you will learn in our beginner digital marketing course
Six areas, each taught with simple examples and AI-assisted practice.
01
Digital marketing basics
Funnels, audiences, offers and how customers move from awareness to purchase.
02
Search and SEO
How Google ranks pages, keyword research and optimising a simple website.
03
Social media marketing
Platforms, content pillars, reels and a monthly content system.
04
Advertising basics
Meta and Google ads: objectives, audiences, budgets and results.
05
Email and WhatsApp
Messaging that follows up with leads and customers responsibly.
06
AI for marketers
AI assistants for research, drafts and reporting, with human review.
Each topic follows the same rhythm: understand the idea, see a real example, try it yourself and get feedback. We avoid jargon. When a technical term is needed, we explain it first and use it later. By the end you can read a marketing plan, ask smart questions and carry out simple tasks yourself.
Your 2-month journey
Your 2-month Foundation journey, step by step
A simple progression from understanding to doing to showing.
Weeks 1 and 2: Understand the field
How digital marketing works, the customer journey and how businesses decide where to invest.
1
Weeks 3 and 4: Search and content
How people search, how pages rank and how to create useful content.
2
Weeks 5 and 6: Social and ads
Social platforms, reels, ad basics and how to read results.
3
Weeks 7 and 8: Mini project and review
Apply everything to a small brief, present it and receive mentor feedback.
4
Classes are scheduled so that working professionals and students can keep up. Recordings and notes support you if you miss a session, and mentors are available for doubts between classes.
Mini project
Finish Foundation with a mini project you can show
Learning sticks when you apply it. Your mini project turns lessons into evidence.
In the last weeks of Foundation you complete a mini project based on a realistic brief. You research an audience, plan channels, create sample content and present a simple report. A mentor reviews your work and tells you what is strong and what to improve.
The mini project becomes the first page of your portfolio. If you continue to Advanced, you extend it with live projects from our working agency, Krivi Digital.
- Realistic brief and audience research
- Content and channel plan
- Simple performance report
- Mentor feedback and improvement notes
Mini project showcase
[Student work photo needed]
[Student work photo needed]
Tools
Digital marketing tools you will learn in the AI era
The tools agencies and in-house teams use every day, including the AI tools that are changing the work.
Search and analytics
GOGoogle Search ConsoleGOGoogle Analytics 4LOLooker StudioSESemrushAHAhrefsRARank MathSCScreaming Frog
Paid advertising
GOGoogle AdsMEMeta Ads ManagerLILinkedIn AdsYOYouTube AdsGOGoogle Tag ManagerKEKeyword Planner
Websites and workspace
WOWordPressGOGoogle Workspace (overview)DEDesign and video tools (overview)
AI and automation
CLClaudeCHChatGPTGEGeminiPEPerplexityGOGoogle OpalZAZapierN8n8nWHWhatsApp Business
Foundation introduces the core tools, and Advanced goes deeper. You will not be asked to buy expensive software. Many tools we use have free versions.
AI inside
AI is part of every class, not a separate topic
Modern digital marketing blends human strategy with AI speed. Foundation teaches both.
AI for content
Draft, refine and repurpose content responsibly, keeping your own voice and facts.
AI for reporting
Summarise data and explain results clearly, while checking numbers yourself.
We also introduce SEO, AEO and GEO: how to optimise for Google, for answer engines and for AI tools that cite sources. Understanding these early gives you an advantage, because many marketers still focus only on traditional search.
Certifications
Certificates you earn with Foundation
Complete the programme and your mini project to receive your Krivi Digital Academy certificate, plus guidance on free industry certifications.
Digital marketing fundamentals
Foundations of search, social, email and analytics
Search advertising
Planning and measuring paid search
Web analytics
Reading data and reports with confidence
Inbound marketing
Attract, convert and delight customers
Content marketing
Plan, write and measure content
SEO fundamentals
Core search optimisation skills
Social advertising
Paid campaigns on social platforms
Alternate search platforms
Advertising beyond a single search engine
Major certificate: Krivi Digital Academy Digital Marketing Certificate
Issued only after you complete the course, submit your capstone project and clear the mentor review. It carries a unique ID that employers and clients can verify online.
Industry certificates show platform knowledge. Our major certificate shows that you completed the programme, built a capstone and cleared a mentor review. Availability and fees on third-party sites can change, so check each site. See our free certifications guide.
Outcomes
What you can do after completing Foundation
Clear, realistic outcomes, with no inflated promises.
After Foundation, you will understand the full digital marketing landscape and be able to take part in marketing conversations with confidence. You will know which skill you want to pursue and have a small project to show.
We do not promise jobs or salaries. We promise honest teaching, practice and guidance.
- Explain how channels work together in a funnel
- Run basic keyword research and optimise a page
- Plan a month of social content
- Set up and read a simple ad campaign
- Use AI tools for research and drafts, with review
- Present a simple marketing plan and report
Next step
Foundation or Advanced? A quick way to decide
If you are unsure, start with Foundation. You can step up later.
You want clarity first
- You are new to marketing
- You want a 2-month, lower-cost start
- You are exploring a career or running a small business
You want to work like an agency
- You want live projects and a portfolio
- You plan a career or freelancing in marketing
- You can commit 4 months
Fees and duration
Fees and duration for every programme
Clear prices, no hidden charges. Live projects are part of the course.
Digital marketing from the basics, with a mini project and certificate.
View detailsDeep skills, live projects in every module, capstone and job-ready test.
View detailsWork on agency tasks and learn how campaigns run day to day.
View detailsShort, focused training designed around school and college breaks.
View detailsMaster one skill such as Meta Ads or SEO to a job-ready level.
View detailsDigital marketing tailored to one industry, such as education or e-commerce.
View detailsFees are inclusive of live projects, mentor reviews, capstone evaluation and the Krivi Digital Academy certificate. Payment plans and batch dates are shared during your free counselling call. Fees and batch details can change, so confirm them with our team before you enrol.
Modes
Learn online, offline or hybrid
Choose the mode that fits your life. The quality of teaching stays the same.
Offline in Lucknow
Attend at our centre near Badshah Nagar Metro, meet mentors and learn with a batch.
Online, live
Join live classes from anywhere in India, with recordings and mentor support.
Hybrid
Mix classroom and online sessions based on your schedule and travel.
Mentors
Learn from IIIT Lucknow alumni who run the agency
Our mentors are practitioners first. They teach what they do for clients every week.
AS
Akanksha Singh
Founder and CMO, Krivi Digital | Brand, content and AI marketingWith more than a decade of experience, Akanksha has built and grown many brands from zero to scale through branding, digital marketing and paid ads. She also mentors start-ups on brand building.
- MBA in Digital Business, IIIT Lucknow
- Certified in Google Ads and Google Analytics
- Business mentor for startups on brand growth
- 10+ years building brands from zero to scale
KM
Krishna Bhushan Mishra
Co-founder, Krivi Digital | Digital marketing strategy and performanceKrishna leads strategy and performance marketing for client brands and teaches how campaigns, funnels and AI tools work together. With around 10 years of industry experience, he also taught at Unacademy earlier. B.Tech Gold Medalist, AKTU.
- MBA Silver Medalist, IIIT Lucknow
- Performance marketing and growth strategy
- AI automation workflows for marketing teams
- Around 10 years in the industry, ex-Unacademy educator
Student reviews
What our digital marketing students say
Honest feedback from learners at our Lucknow centre.
★★★★★
I joined Krivi Digital Academy to find the best digital marketing course in Lucknow, and what stood out was that every topic was tied to real agency work. The mentors showed how campaigns are planned for actual brands, and I could ask doubts in every class. I now understand SEO, ads and content as one system.
V
VishalDigital Marketing Foundation, Lucknow
★★★★★
I came from a non-marketing background and was worried. The Foundation programme explained digital marketing in plain language, step by step, and the classes never felt rushed. The team also guided me on building a portfolio and preparing for interviews.
S
ShubhamDigital Marketing Foundation, Lucknow
★★★★★
What I liked most was the mentorship. Both mentors from IIIT Lucknow explain the why behind each decision, whether it is a Google Ads setup, an SEO page or a social media plan. It is a practical digital marketing institute with a serious learning culture.
A
AvnindraAdvanced Digital Marketing, Lucknow
Admission
How to join: four simple steps
No pressure, no confusing forms. We help you pick the right programme first.
Free counselling
Tell us your goals. We tell you honestly if the course fits.
Choose a programme
Foundation, Advanced, training or a short course.
Enrol
Confirm batch, mode and payment plan.
Start learning
Begin classes with mentors and your first project.
Deep dive
A closer look at the Foundation digital marketing course
What you can expect, in detail.
Teaching style
Simple, practical and patient
We teach Foundation in plain language, using examples from real campaigns, so that beginners feel confident. Every class has a clear objective and a small activity. We encourage questions, because doubts are where learning happens.
Mentors are available between classes for support, so that you do not fall behind.
Your portfolio
Start your portfolio on day one
From the first week you collect small pieces of evidence: a customer journey map, a content calendar, a keyword list, a mini ad plan. By the end they form the base of your portfolio.
Our portfolio guide shows you how to present them.
Career guidance
Know your next step
Foundation includes career guidance, so you understand which skill suits you: SEO, social media, ads, content or automation. If you want to specialise, you can join a focused path or move to Advanced.
Beginner questions
Common worries of beginners, answered
Honest answers to questions we hear every week.
Worry 1
I am not from a marketing background
Most Foundation learners are not. We start from basics and build up. Marketing is about understanding people, and you already do that in daily life.
Worry 2
I am not good with technology
You need comfort with a smartphone and a laptop. We teach the tools step by step, and AI assistants make many tasks easier than before.
Worry 3
Will AI take over marketing jobs?
AI changes tasks, not the need for strategy, judgement and creativity. We teach you to use AI as a skilled assistant. Read our guide to generative engine optimisation to see how marketing is evolving.
FAQs
Frequently asked questions about digital marketing course for beginners
Clear answers to what students and parents ask us most.
Do I need any marketing background for this course?
No. Foundation is built for beginners and starts from the basics in plain language.
How much is the digital marketing course for beginners?
Foundation costs Rs 35,000 for 30 classes over 2 months. See the fees page for all programmes.
Will I get a certificate?
Yes. After you complete the programme and your mini project, you receive a Krivi Digital Academy certificate with a unique ID that anyone can verify.
Can I continue to Advanced later?
Yes. Many learners start with Foundation and step up to Advanced for live projects and hand-holding.
Are classes online or offline?
Both. You can attend at our Lucknow centre, online from anywhere, or hybrid.
Is AI included?
Yes. AI tools are taught inside each module, with guidance on responsible use.
What if I miss a class?
Recordings and notes are shared, and mentors help you catch up.
Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
Which tools will I learn?
You learn Google Search Console, Google Analytics 4, Looker Studio, Semrush, Ahrefs, Rank Math, Screaming Frog, Google Ads, Meta Ads Manager, WordPress, Zapier and AI assistants such as Claude, ChatGPT and Gemini. Design and video tools get an overview.
Can I pay in instalments?
Ask our team at counselling. Fee options and any instalment plan are confirmed in writing before you enrol.
Can I join while studying or working?
Yes. Many learners join while in college or in a job. Online and hybrid modes make it easier to balance both.
How long does it take to learn digital marketing?
Most beginners can understand the core channels in about 2 months with a structured course such as Foundation. Becoming job-ready takes longer, because you need live project practice, a portfolio and feedback, which is what Advanced is designed for.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.