SEO executive
Improves how a business appears on Google and AI answers.
Career guide
Career Change to Digital Marketing
A career change to digital marketing is realistic with a clear 90-day plan and honest proof of work.
CareerGuide
HonestGuidance
FreeCounselling call
IIITLucknow mentors
LiveProjects
Guide 1
Which of your skills transfer
- Sales: customer understanding and persuasion. Fit: performance and lead generation.
- Teaching: explanation and content. Fit: content, training and community.
- Design: creative skills. Fit: social media and brand.
- IT: logic and tools. Fit: SEO, analytics and automation.
- Operations: processes and detail. Fit: e-commerce and reporting.
Guide 2
A 90-day plan
Days 1 to 30: learn the basics (Foundation or free resources). Days 31 to 60: build one project and a small portfolio. Days 61 to 90: apply for roles or freelance tasks, and prepare for interviews. See Foundation and interview prep.
Guide 3
Build proof, not only certificates
Employers prefer proof. Show a small campaign, a page you optimised or a content series, with numbers if possible. Our live projects are designed for this.
Guide 4
Mistakes to avoid
Common mistakes: collecting certificates without projects, learning too many tools, ignoring basics and expecting quick results. Focus on one channel first.
Roles
Entry-level digital marketing roles you can aim for
Real job titles that start with the Foundation skills.
Performance marketing executive
Runs paid campaigns and watches cost per lead.
Social media executive
Plans, creates and publishes social content.
Content executive
Writes pages, posts and scripts that people read.
Analytics executive
Turns data into clear reports and decisions.
Lead generation executive
Builds funnels that bring enquiries and admissions.
Titles vary by company. What matters is the proof of work behind them. See the jobs we list and interview preparation.
Plan
A simple 90-day plan you can start now
Three phases, one clear outcome: a portfolio.
Days 1 to 30: learn the basics
Understand how search, social, ads and data work. Use our free roadmap or join Foundation.
1
Days 31 to 60: build proof
Complete one project with a result. Use real work, such as a page, a profile or a small campaign.
2
Days 61 to 90: show and apply
Create a portfolio, practise interviews and apply for roles or internships.
3
Mistakes
Four mistakes to avoid
Learn from what we see at our centre.
Collecting certificates only
Certificates matter less than one real project with a result.
Learning ten tools at once
Learn one channel deeply, then add others.
Waiting for the perfect time
Start small this week. Momentum beats planning.
Believing guaranteed-job claims
Be careful with promises. Skills and proof get you hired.
Certifications
9 certifications in total, including 1 major certificate
We guide you through 8 free industry certifications and award one major Krivi Digital Academy certificate when you complete the course.
Digital marketing fundamentals
Foundations of search, social, email and analytics
Search advertising
Planning and measuring paid search
Web analytics
Reading data and reports with confidence
Inbound marketing
Attract, convert and delight customers
Content marketing
Plan, write and measure content
SEO fundamentals
Core search optimisation skills
Social advertising
Paid campaigns on social platforms
Alternate search platforms
Advertising beyond a single search engine
Major certificate: Krivi Digital Academy Digital Marketing Certificate
Issued only after you complete the course, submit your capstone project and clear the mentor review. It carries a unique ID that employers and clients can verify online.
Industry certificates show platform knowledge. Our major certificate shows that you completed the programme, built a capstone and cleared a mentor review. Availability and fees on third-party sites can change, so check each site. See our free certifications guide.
Fees and duration
Fees and duration for every programme
Clear prices, no hidden charges. Live projects are part of the course.
Digital marketing from the basics, with a mini project and certificate.
View detailsDeep skills, live projects in every module, capstone and job-ready test.
View detailsWork on agency tasks and learn how campaigns run day to day.
View detailsShort, focused training designed around school and college breaks.
View detailsMaster one skill such as Meta Ads or SEO to a job-ready level.
View detailsDigital marketing tailored to one industry, such as education or e-commerce.
View detailsFees are inclusive of live projects, mentor reviews, capstone evaluation and the Krivi Digital Academy certificate. Payment plans and batch dates are shared during your free counselling call. Fees and batch details can change, so confirm them with our team before you enrol.
Student reviews
What our digital marketing students say
Honest feedback from learners at our Lucknow centre.
★★★★★
What I liked most was the mentorship. Both mentors from IIIT Lucknow explain the why behind each decision, whether it is a Google Ads setup, an SEO page or a social media plan. It is a practical digital marketing institute with a serious learning culture.
A
AvnindraAdvanced Digital Marketing, Lucknow
★★★★★
I took the job-ready training to master Meta Ads and Google Ads. The sessions covered account structure, audiences, creatives and reporting the way a working agency does it. It gave me the confidence to manage ad budgets responsibly.
A
ArvindPerformance Marketing Training, Lucknow
★★★★★
The internship gave me real exposure to how an agency runs campaigns, from briefs to reports. I learned to work with deadlines, to read data and to present results. For anyone searching for digital marketing training in Lucknow with hands-on work, this is a strong option.
V
VikasDigital Marketing Internship, Lucknow
Admission
How to join: four simple steps
No pressure, no confusing forms. We help you pick the right programme first.
Free counselling
Tell us your goals. We tell you honestly if the course fits.
Choose a programme
Foundation, Advanced, training or a short course.
Enrol
Confirm batch, mode and payment plan.
Start learning
Begin classes with mentors and your first project.
Rhythm
A typical learning week with us
What a normal week looks like, whatever programme you join.
01
Live class
A focused session with demos, examples from client work and time for questions.
02
Guided practice
You apply the lesson to a small task the same day, while it is still fresh.
03
Doubt support
Questions are answered between classes, so small confusions do not become big gaps.
04
Project work
A live project moves forward a little each week, with a clear deliverable.
05
Review and notes
Mentors review your work, and you update your portfolio notes before the next class.
Learning about career change to digital marketing works best in a steady rhythm. We design the week so that effort is spread out, feedback is quick and you always know what to do next.
Skills
Skills employers and clients look for
What matters in 2026, beyond tool names.
Research
Finding the real question behind a brief, and the audience behind the question.
Writing
Clear, specific writing that earns attention and trust without exaggeration.
Data reading
Reading dashboards calmly and turning numbers into the next action.
AI fluency
Using AI to speed up research and drafts while keeping your own judgement.
Communication
Explaining your work to teammates, clients and managers in simple words.
Ownership
Finishing what you start, tracking it and following up.
Knowing career change to digital marketing tools is useful. Showing that you can think, write, measure and finish is what gets people hired. Our programmes train all four, with feedback from working marketers.
AI era
How AI changes career change to digital marketing
Faster work, higher expectations, the same need for judgement.
AI tools now help with research, first drafts, creative variations, reporting and automation. Teams that use them well do more in less time, and clients expect that speed.
AI does not replace the need to understand the audience, the offer and the numbers. It makes weak thinking obvious faster. In our classes learners use AI inside every module, then learn to check, edit and improve what it produces.
We also teach search in the AI era: how answer engines and generative tools pick sources, and how brands become trusted references.
Use AI to draft
Speed up research and first versions.
Check the facts
Verify claims, numbers and sources.
Add your judgement
Edit for brand, audience and goal.
Measure the result
Learn from real data, not assumptions.
Lucknow
Why learn career change to digital marketing in Lucknow
A growing city for businesses, education and government work.
Local market
Businesses that need marketing
Lucknow and Uttar Pradesh have a large base of schools, coaching institutes, clinics, retailers, manufacturers and service businesses. Most of them are still building their digital presence, so skilled marketers are useful close to home.
Learning in the same market you may work in helps you understand local audiences, languages and buying habits.
Local access
Learn near the metro
Our centre is near Badshah Nagar Metro Gate No. 1, at LGF-2B, AM Tower. It is easy to reach from many parts of the city.
If you prefer to learn from home or from another city, online and hybrid classes follow the same plan and the same quality bar.
Local community
Meet mentors in person
You can visit the centre, meet a mentor and see a class before you decide. We are open Monday to Saturday, 10 AM to 7 PM.
Many learners start with a free counselling call, then visit to see the space and ask questions face to face.
Questions
Common questions about career change to digital marketing, answered in depth
Longer answers for people who like to understand before they decide.
Do I need any prior experience?
No. Our programmes start from the basics and move step by step. If you already work in marketing, a short assessment helps us place you in the right level so you do not repeat what you know.
How much time do I need each week?
Plan for your class hours plus a few hours of practice and project work. Learners who practise a little every day progress faster than those who practise only before a deadline.
Will I get a job after this?
We do not promise jobs, because hiring decisions belong to companies. What we do is teach job-ready skills, build your portfolio, prepare you for interviews, list openings on our jobs page and recommend you when roles match.
Can I learn while studying or working?
Yes. Many learners join while in college or in a job. Online and hybrid modes and recorded support make it practical to balance both.
How is this different from watching free videos?
Free videos teach concepts. They rarely give you a live brief, a reviewer, a deadline or a portfolio. Our programmes add all four, so concepts turn into skills you can show.
Portfolio
Turn learning into proof of work
A portfolio is the fastest way to be taken seriously.
Pick projects
Choose three to five pieces of work that show range.
Write the story
Goal, steps, tools and result, in plain words.
Show the numbers
Use real numbers only, and label any simulation.
Publish it
A simple page or profile that anyone can open.
For career change to digital marketing, employers and clients prefer a small set of honest, well-explained projects over a long list of tools. Our mentors review each project with you, help you fix gaps and show you how to talk about the work in an interview.
Read our guide on building a digital marketing portfolio and practise with interview preparation.
Beyond a job
Freelancing, consulting and your own business
Digital skills open more than one door.
Freelancing
Work with clients
Many learners start with one or two small clients while they study. A clear offer, a simple proposal and consistent reporting are enough to begin.
We show you how to price your time, set expectations and avoid scope creep, so freelancing stays sustainable.
Consulting
Guide a business
Small businesses often need guidance more than they need a large team. If you understand career change to digital marketing, you can help an owner choose where to start and what to measure.
Consulting builds on strong fundamentals and a record of results you can explain.
Entrepreneurship
Grow your own venture
If you run a shop, a coaching class, a clinic or an online brand, these skills let you grow without depending on an agency for every task.
Many of our learners are owners who want to understand the work before they hire.
FAQs
Frequently asked questions about career change to digital marketing
Clear answers to what students and parents ask us most.
Can I switch while working?
Yes. Weekend and hybrid batches can help.
How long does it take?
Often 3 to 6 months with consistent effort.
Do I need to leave my job first?
No. Switch when you have proof and offers.
Can I talk to a mentor first?
Yes. Book a free counselling call on the apply page.
Will you help me get a job?
Yes. We stay with you until you are placed. We guide your portfolio and interview preparation, share openings on our jobs page on priority and recommend you when roles match. We do this because we provide every step of the journey ourselves. Hiring is the company's decision, so we focus on making you ready and keeping you supported.
How is this different from free videos?
Free videos teach concepts. We add live projects, mentor reviews, deadlines, a portfolio, certificates and job support, so concepts become skills you can show.
Can I learn digital marketing after 12th or after graduation?
Yes. Students after 12th can start with Foundation alongside their degree, and graduates or postgraduates can use Advanced to add practical skills to their CV. No marketing or coding background is required.
Who can join this programme?
Students, graduates, postgraduates, working professionals, business owners and career switchers can all join. You do not need a marketing background, and we place you in the right level after a short counselling call.
Will I work on real projects?
Yes. Projects come from our working agency, Krivi Digital, so briefs include real goals, audiences, budgets and deadlines. Mentors review your work and you add it to your portfolio.
Ready to start?
Book a free counselling call. A mentor replies within one hour on working days, Monday to Saturday, 10 AM to 7 PM.